Weekends are for the girls – and Tilda founders Maddy and Kali have taken crowded rooftop bars, cocktails, and canapes, and re-written the narrative to instead tell a story of star-studded outback skies, hot chocolate, and campfires.

Once reliant on the boys to bear the bulk of their camp setup on group getaways, the pair quickly identified the minimal affiliation that femininity had with the rough and tumble of the great outdoors. Fueled by the desire to do more outdoors and inspired by the idea of being independent as much as included, Tilda was born – a kick-butt initiative that has marked only the beginning of an ever-building confidence in camping among women.

Tilda products stand up to not only abrasive outdoor elements, but any preconceived idea about girls with gumption who get. It. Done. Their swags don’t swagger – they strut, sporting robust materials, tough componentry, and a clever setup design.

From the wildlife women to the girls who run the world, Tilda is all of us.