The tale begins not with beef, but with apple – the Big Apple, where KOOEE co-founder Shaun Malligan confessed his age-old hobby in New York City to his running companion, Andy First: creating and crafting beef jerky that boasts only the best bits for healthy bodies.

From this passion first came a factory, based on home soil in Tasmania, before an abundance of bold, brackish, high-protein snacks. Be it a midday smack of salt at a fast-paced job in the big smoke, or a spicy bite mid-hike up the mountainside – KOOEE jerky boasts 100% organic, grass-fed beef, marinated in an authentic blend of spices, coconut aminos, spritely, unfiltered apple cider vinegar, natural probiotic culture, and a kick of local sea salt.

Big on the real deal ingredients without added nitrates, sugars, preservatives, or artificial baddies – KOOEE is both the Australian expression of freedom, and the call for a natural, impactful, and jam-packed mouthful on every outdoor adventure.