Listen to the full episode here:
From the infinite horizon where the sea meets the sunlight, to the mountaintops that pierce the sky…
the range of outdoor gear by Sea to Summit covers the curves and contours of adventures that take on both water and land.
In this episode, Ben and Lauren check back in with Sea to Summit’s Brand Manager Ross Smith to reveal the parts, parcels, and processes behind the brand’s ever-growing success – from their first logo to their future innovations.
Tune in for their trailblazing tale!
The range of outdoor gear by Sea to Summit covers the curves and contours of adventures that take on both water and land. Image: Sea to Summit
Shortcuts:
00:00 – Intro
01:29 – Introducing Ross from Sea to Summit
03:46 – Who Are Sea to Summit?
05:14 – Distribution and Representation
09:40 – Considerations and Limitations of Aussie Distributing
12:22 – The Story Behind the Name
13:18 – Sea to Summit on an International Level
14:04 – The Head Office
15:17 – The Product Range
17:30 – The Sea to Summit Team
18:48 – Field Testing and Quality Control
20:16 – What Determines a Successful Range?
22:14 – Australian Manufacturing
25:08 – The Story Behind the Alpha Pots
30:01 – Additional Steps in Quality Control
31:43 – How Often do Products Need Revamping?
33:35 – What’s in the Pipeline?
34:39 – Sustainability
36:15 – Product Range in Australia Vs Overseas
37:25 – Post-Sales Process
38:57 – Support and Service
39:42 – Ross’s Favourite Sea to Summit Product
40:34 – Ben’s Favourite Sea to Summit Product
42:07 – Lauren’s Sea to Summit Product(s)
43:30 – Parting Words
44:02 – Summary
Mentioned in this Episode:
Podcasts:
Ep11 – Sleep System Ratings with Sea to Summit
Ep106 – Sea to Summit Tents with Ross Smith
Blogs:
The Sea to Summit Sleep Systems
Products:
Sea to Summit – women’s sleeping bags
Sea to Summit Hydraulic Packing Cubes
Sea to Summit ultralight tents and accessories
Thanks for listening, tune in again for next fortnight’s episode!
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